TPG Helps Computer Central with Grand Opening in Boise

We had yet another busy week here at TPG. Monday brought new business our way in a hurry, with the signing on of Computer Central, a computer parts and accessories reseller with several locations nation wide. Their objective was to have a digital sign in their store that not only showcased a product they sell, but also showcases sales, new items, and services they offer. Additionally, they wanted to re-purposes their commercials, so we created an area to run video. It's always nice to have an opportunity to reuse something you work so hard to create! And, they needed it in time for the grand opening of their new store in Boise which is today, Nov. 6th.

With little time, we created a stellar playlist which you can view at the following link. Please keep in mind that this content is playing on a large 46" Samsung commercial grade panel, and is placed in portrait mode (hung vertically.)

We also took on the task of managing their bi-weekly newsletter content, which we made sure matched the look, feel, and products showcased on the sign. Managing the newsletter was easier for us, because we developed a lot of their creative and were able to quickly re-purpose it to the newsletter.

Let us know what you think! We'd love to hear your thoughts. If you're interested in learning more about digital signage for your store or advertising in our existing network of signs throughout Santa Cruz, feel free to contact me directly at courtney@cyber-times.com.

How a centralized digital signage network can save lives on campus

We are seeing the wide spread adoption of digital signage as a means to communicate on college campus's more and more. TPG is currently working with several community colleges throughout Northern California to implement a small network of signs strategically located in high traffic locations including bookstores, coffee shops, and cafeterias.

Not only does digital signage offer tremendous value during an emergency situation, but a digital sign can also be used to communicate social calendars, student events, book store or coffee shop specials and promotions, clubs, athletics, etc.

Check out this article to learn more about placing a digital sign in a academic environment.

Two New Advertisers! Bella Donna and Garrett Jewelers!

Garrett Jewelers is advertising on both the Seascape Resort and Deluxe Foods screens, with one simple objective: To target vacationers and locals who care about fine, high quality jewelery. We did something a little different with Garrett's 12 second spot. We wanted to showcase some of the inventory they have in the shop, so we created 4 separate ads, and have them on 3 second intervals back to back. The only thing that changes on the ad is the ring, which creates a neat movement effect. Check it out on the Seascape play list, if you get a chance!



I really enjoyed making this ad for Bella Donna. It's concise, to the point and clearly explains their service and offerings. We were able to create the mermaid logo for her, for brand consistency and think the ad flows seamlessly with her current decor and atmosphere. We look forward to working with her more in the future, and can't wait to hear about the success she has with the ad.

Is Digital Signage a Good Fit for Your Business?

"A growing number of marketers are upset enough by the high prices and diminishing returns of advertising on TV and other traditional media that they've started turning to alternative marketing strategies. According to the Reveries survey, a large number of respondents (81.5%) are spending more ad dollars online (between email, blogs, search engine optimization and a host of other techniques), however in-store retail marketing (including in-store TV, audio, kiosks and point-of-sale) is close behind at 72%."

Read the Full Article Here