"A growing number of marketers are upset enough by the high prices and diminishing returns of advertising on TV and other traditional media that they've started turning to alternative marketing strategies. According to the Reveries survey, a large number of respondents (81.5%) are spending more ad dollars online (between email, blogs, search engine optimization and a host of other techniques), however in-store retail marketing (including in-store TV, audio, kiosks and point-of-sale) is close behind at 72%."
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